Personalize Your Value Proposition for Every Client
Personalize Your Value Prop. for Every Client
Visual co-creation workshops that adapt to each client's unique context. This method uncovers their compelling reasons to act, aligns all stakeholders and closes deals in 4 weeks instead of 6 months.
Visual co-creation workshops that adapt to each client's unique context. This method uncovers their compelling reasons to act, aligns all stakeholders and closes deals in 4 weeks instead of 6 months.
Visual co-creation workshops that adapt to each client's unique context, align all stakeholders and close deals in 4 weeks instead of 6 months.
For B2B Tech leaders and sales teams.
Built on 15 years of sales success at Google Cloud, SAP, and more.
Sound Painfully Familiar?
Sound Painfully Familiar?
Sound Painfully Familiar?
Prospects ghost after promising "we're definitely interested" meetings
Prospects ghost after promising "we're definitely interested" meetings
Proposals get revised endlessly with changing requirements
Proposals get revised endlessly with changing requirements
"Sure thing" opportunities vanish without warning signs
"Sure thing" opportunities vanish without warning signs
Your team chases deals that never close
Your team chases deals that never close
Alfacanvas
Alfacanvas
Alfacanvas
What if sales took 4 weeks instead of 6 months?
AlfaCanvas guides you through a 5 steps method that uncover needs, co-create value, and get stakeholders excited to move.
Discover |
Clarify the current situation and surface buyer pain points |
1.
Define |
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2.
Design |
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3.
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4.
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5.
How it works
How it works
How it works
Every engagement starts with a try-it-first session.
We spend 1 hour together building your first canvas live, so you can test the approach on a real opportunity. You walk away with value, whether you continue or not.
Step 1
Step 1
Step 1
Value Mapping Workshops
Value Mapping Workshops
Value Mapping Workshops
2 collaborative sessions with you or your sales team (1.5h each), designed to map the client’s perspective, define the reasons to change (why change, why now), and sketch the unique value proposition.
2 collaborative sessions with you or your sales team (1.5h each), designed to map the client’s perspective, define the reasons to change (why change, why now), and sketch the unique value proposition.
2 collaborative sessions with you or your sales team (1.5h each), designed to map the client’s perspective, define the reasons to change (why change, why now), and sketch the unique value proposition.
Step 2
Step 2
Step 2
Stakeholder Deep Dives
Stakeholder Deep Dives
Stakeholder Deep Dives
X sessions of 1 hour with key decision-makers (whether internal or on the buyer’s side) to align them with the value narrative built in the earlier workshops and prepare for final commitment.
X sessions of 1 hour with key decision-makers (whether internal or on the buyer’s side) to align them with the value narrative built in the earlier workshops and prepare for final commitment.
X sessions of 1 hour with key decision-makers (whether internal or on the buyer’s side) to align them with the value narrative built in the earlier workshops and prepare for final commitment.
Step 3
Step 3
Step 3
Custom One-Pagers
Custom One-Pagers
Custom One-Pagers
After each session, you receive a visual canvas capturing the conversation. They are clear, concise, and ready to be used in your next call or internal alignment.
After each session, you receive a visual canvas capturing the conversation. They are clear, concise, and ready to be used in your next call or internal alignment.
After each session, you receive a visual canvas capturing the conversation. They are clear, concise, and ready to be used in your next call or internal alignment.
These include:
These include:
These include:
Compelling Context Canvas
Compelling Context Canvas
Unique Business Value Canvas
Unique Business Value Canvas
Power Map Canvas
Power Map Canvas
Efficient Meeting Canvas
Efficient Meeting Canvas
Step 4
Step 4
Step 4
Executive Memorandum
Executive Memorandum
Executive Memorandum
We package the whole journey into one short, punchy doc that outlines the opportunity, the value, and the path forward. It’s designed for executive reviews and to avoid last-minute objections
We package the whole journey into one short, punchy doc that outlines the opportunity, the value, and the path forward. It’s designed for executive reviews and to avoid last-minute objections
We package the whole journey into one short, punchy doc that outlines the opportunity, the value, and the path forward. It’s designed for executive reviews and to avoid last-minute objections
Step 5
Step 5
Step 5
Final Decision Session
Final Decision Session
Final Decision Session
We bring the key decision-makers around the table and facilitate a 1h session that moves the opportunity to a confident next step.
We bring the key decision-makers around the table and facilitate a 1h session that moves the opportunity to a confident next step.
We bring the key decision-makers around the table and facilitate a 1h session that moves the opportunity to a confident next step.
You don’t pitch alone. We co-lead the session together, with a clear, aligned narrative in hand.
You don’t pitch alone. We co-lead the session together, with a clear, aligned narrative in hand.
You don’t pitch alone. We co-lead the session together, with a clear, aligned narrative in hand.
Sessions are run online
Sessions are run online
5–8 participants max
5–8 participants max
Timeline: 2 weeks, fast and focused
Timeline: 2 weeks, fast and focused
What do I walk away with?
Sharper sales messaging
You will leave with a clear and unique value proposition, built from the buyer’s perspective and easy to reuse across your internal pitch and client deck.
Sharper sales messaging
You will leave with a clear and unique value proposition, built from the buyer’s perspective and easy to reuse across your internal pitch and client deck.
Sharper sales messaging
You will leave with a clear and unique value proposition, built from the buyer’s perspective and easy to reuse across your internal pitch and client deck.
Faster opportunity qualification
Quickly spot which opportunities have real urgency and strategic potential, so your team stops wasting time on low-priority leads.
Faster opportunity qualification
Quickly spot which opportunities have real urgency and strategic potential, so your team stops wasting time on low-priority leads.
Faster opportunity qualification
Quickly spot which opportunities have real urgency and strategic potential, so your team stops wasting time on low-priority leads.
Increased client engagement
Because the value map is built together, your prospects feel involved and respected from day one. Leading to more open conversations and stronger relationships with your clients.
Increased client engagement
Because the value map is built together, your prospects feel involved and respected from day one. Leading to more open conversations and stronger relationships with your clients.
Increased client engagement
Because the value map is built together, your prospects feel involved and respected from day one. Leading to more open conversations and stronger relationships with your clients.
Higher win rates
Aligned messaging and collaborative work help reduce internal friction and build confidence across the buying team, increasing your chances of winning the deal.
Higher win rates
Aligned messaging and collaborative work help reduce internal friction and build confidence across the buying team, increasing your chances of winning the deal.
Higher win rates
Aligned messaging and collaborative work help reduce internal friction and build confidence across the buying team, increasing your chances of winning the deal.
Scalable value selling culture
Once your team experiences the process, they’ll start applying the same habits on their own using visual thinking to structure meetings, clarify value, and focus on what really matters.
Scalable value selling culture
Once your team experiences the process, they’ll start applying the same habits on their own using visual thinking to structure meetings, clarify value, and focus on what really matters.
Scalable value selling culture
Once your team experiences the process, they’ll start applying the same habits on their own using visual thinking to structure meetings, clarify value, and focus on what really matters.
Testimonials
Testimonials
Testimonials
Watch Real Results In Action
These teams were losing deals to indecision and competitor confusion. Now they're closing complex B2B deals faster than they ever thought possible.
"The canvas is a collaborative method for building the business case... we take customers on the journey for building it out instead of throwing something in front of them that they have to say yes or no to."
Mark Stone
Senior Principal in Value Creation, Google Cloud
"The canvas is a collaborative method for building the business case... we take customers on the journey for building it out instead of throwing something in front of them that they have to say yes or no to."
Mark Stone
Senior Principal in Value Creation, Google Cloud
"The canvas is a collaborative method for building the business case... we take customers on the journey for building it out instead of throwing something in front of them that they have to say yes or no to."
Mark Stone
Senior Principal in Value Creation, Google Cloud
"Deceptively simple but quite powerful in its ability to help bring people on the same journey together to understanding where they want to go."
Mark Stone
Senior Principal in Value Creation, Google Cloud
"Deceptively simple but quite powerful in its ability to help bring people on the same journey together to understanding where they want to go."
Mark Stone
Senior Principal in Value Creation, Google Cloud
"Deceptively simple but quite powerful in its ability to help bring people on the same journey together to understanding where they want to go."
Mark Stone
Senior Principal in Value Creation, Google Cloud
"After this exercise, they totally loved our approach and became a good customer in just two months - something I doubt we could have achieved in the same timeframe with another method."
Matthias Schorer
Senior Principal, Value Insights, Google Cloud
"After this exercise, they totally loved our approach and became a good customer in just two months - something I doubt we could have achieved in the same timeframe with another method."
Matthias Schorer
Senior Principal, Value Insights, Google Cloud
"After this exercise, they totally loved our approach and became a good customer in just two months - something I doubt we could have achieved in the same timeframe with another method."
Matthias Schorer
Senior Principal, Value Insights, Google Cloud
"From starting a conversation to having real results takes 30-45 minutes - much faster than traditional ideation methods."
Matthias Schorer
Senior Principal, Value Insights, Google Cloud
"From starting a conversation to having real results takes 30-45 minutes - much faster than traditional ideation methods."
Matthias Schorer
Senior Principal, Value Insights, Google Cloud
"From starting a conversation to having real results takes 30-45 minutes - much faster than traditional ideation methods."
Matthias Schorer
Senior Principal, Value Insights, Google Cloud
Pricing Plans
Pricing Plans
Pricing Plans
Get Ready To Close Faster
Remember that "maybe later" deal? Time to turn those endless evaluations into collaborative breakthroughs. Pick the plan that fits your ambition.
Growth Plan
Essential for medium sales professionals & small teams and companies.
What’s included:
Two 1.5h Value Mapping Workshops (sales team)
Stakeholder alignment sessions (up to X participants)
Custom visual canvases (Compelling Context, Unique Business Value, Power Map, Efficient Meeting)
Executive Memorandum for C-suite decision-making
Facilitated Final Decision Session with buying team
Growth Plan
Essential for medium sales professionals & small teams and companies.
What’s included:
Two 1.5h Value Mapping Workshops (sales team)
Stakeholder alignment sessions (up to X participants)
Custom visual canvases (Compelling Context, Unique Business Value, Power Map, Efficient Meeting)
Executive Memorandum for C-suite decision-making
Facilitated Final Decision Session with buying team
Growth Plan
Essential for medium sales professionals & small teams and companies.
What’s included:
Two 1.5h Value Mapping Workshops (sales team)
Stakeholder alignment sessions (up to X participants)
Custom visual canvases (Compelling Context, Unique Business Value, Power Map, Efficient Meeting)
Executive Memorandum for C-suite decision-making
Facilitated Final Decision Session with buying team
FAQ
FAQ
FAQ
Common Questions, Clear Answers
We get it—this sounds too good to be true. "Deals in days instead of months?" Here's what you really want to know about visual co-creation.
What exactly is AlfaCanvas?
Who is this for?
What if I don’t sell a super complex product?
What do I get if I book a first session?
What if our deals are too complex for visual workshops?
How quickly do deals actually close with visual facilitation?
How do you get all stakeholders aligned in one session?
Can I train my sales team on this?
What happens if the visual approach doesn't work for our specific deal?
How is this different from sales training or consulting?
What exactly is AlfaCanvas?
Who is this for?
What if I don’t sell a super complex product?
What do I get if I book a first session?
What if our deals are too complex for visual workshops?
How quickly do deals actually close with visual facilitation?
How do you get all stakeholders aligned in one session?
Can I train my sales team on this?
What happens if the visual approach doesn't work for our specific deal?
How is this different from sales training or consulting?
What exactly is AlfaCanvas?
Who is this for?
What if I don’t sell a super complex product?
What do I get if I book a first session?
What if our deals are too complex for visual workshops?
How quickly do deals actually close with visual facilitation?
How do you get all stakeholders aligned in one session?
Can I train my sales team on this?
What happens if the visual approach doesn't work for our specific deal?
How is this different from sales training or consulting?